It is the lack of attention that been problematic to be honest. People dont care because their life is alright/decent, people dont care because that's how they grew up.. not caring. Dont blame them tho, they are uncounsciously ignorant because they grew up in an ignorant social place.
That said, the amount of positive tecnology towards nature and its changes will take around 1 or 2 more generations so the way of thinking is renewed for the best. I mean, if you think about it we already done really good progress towards freedom of speech and not being scared of sharing information. Alot of corruptions on politics and stuff involved with economics like banks are getting fucked because there is almost no filter to help them hide stuff.
Waiting doesnt mean doing nothing, but lets be realistic here: We cannot change the way how things are in a day or two, it will take time and projects like those and movements like zeitgeist are legit, like literally legit and everyone knows it, but it will take its time to build. While we wait we can just keep sharing information but then again, the 2 guys above me proves that ignorance is everywhere and people wont care unless everyone else does care, so they be the black sheeps and eventually they start caring aswel.
Oh well, will watch that movie probably