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I could go into great detail and compile a large amount of information copy pasted from various sources; however instead I will refer you to good quality existing information to save both me and you time. If IT Fits Your Macros - The Flexible Diet "IFYM is a flexible dieting approach where you disregard arbitrary food labels such as “junk food” and “clean food” and focus on your total caloric intake (calories in versus calories out), your daily set macro-nutrient targets (your fats, carbs, protein), and your micro-nutrient goals (your vitamins and minerals) in order to achieve your desired body composition." - DoYouEven.com The basics of IIFYM : http://doyoueven.com/2013/01/iifympart1/ http://iifym.com/introduction-to-iifym/ Videos explaining IIFYM : http://www.youtube.com/watch?v=BC7qX3qr5Yc http://www.youtube.com/watch?v=oWD564rZDYA Calculating your Macros: http://iifym.com/iifym-calculator/ (Various formulas, the first two listed are not as accurate as the other two) http://doyoueven.com/2013/01/iifympart2/ (Good explanation on calculations.) Popular fitness youtubers thoughts on IIFYM: Alberto Nunez: http://www.youtube.com/watch?v=f99jPRSgVjg Chris Jones: http://www.youtube.com/watch?v=HMS7KRe-InI Omar: http://www.youtube.com/watch?v=XZC_Em6GtjY Elliot of Strengthcamp: http://www.youtube.com/watch?v=3wNwvOrwv_k Clean eating vs IIFYM - Controversial Topic: http://www.3dmusclejourney.com/articles-clean-eating-vs-iifym.php http://www.shreddednation.com/clean-eating-vs-iifym-layne-norton/ http://www.shreddedknowledge.com/home/a-talk-with-the-doc-dr-layne-norton/ Clean eating or IIFYM? You decide. It comes down to personal preference, experience and your beliefs.